Last year saw a rise in varieties of frozen pasta which target the health-oriented consumers, with pasta, noodles and ready meals which include gluten-free, organic, high-fiber, fortified, and reduced-carbohydrate.
By Dan Orehov
As shopping habits continue to evolve towards free-from and healthy food options, including ready meals with pasta, but also frozen pasta varieties, more companies come up with new strategies and innovative products, meant to diversify their portfolio, expand in different geographical areas and attract more consumers. Moreover, since a growing number of shoppers are seeking convenient and easy to cook pasta, experts foresee significant growth of this category in the coming years.
Ireland’s Kerry Foods Cooks up New American Meal Range
Kerry Foods, the Irish-headquartered food company, aims to grow the frozen ready meal (FRM) category by launching a new range of American inspired dishes under The Shack brand. Exclusive to specialized supermarket chain Iceland, The Shack was introduced in the UK last September, across 789 stores. The meals are designed to attract consumers into the FRM aisle by bringing together a variety of American flavors and making popular restaurant food trends more accessible. With nine SKUs), the premium range has been developed as restaurant quality American meals loved by consumers, including “build your own fajitas with dips included”, and an “ultimate burger with pulled BBQ pork & brioche bun.” The new range consists of five m...