Sub Zero Ice Cream, the first liquid nitrogen ice cream franchise in the US, plans to significantly expand its presence in greater Tampa over the next six years, with the goal of opening at least 10 new franchised locations. The brand is currently seeking franchise partners to introduce the concept to the market.
Sub Zero area developer Doug Shenk has identified Tampa, St. Petersburg, Clearwater and surrounding areas for franchise expansion due to the brand’s four successful stores on Florida’s southwest Gulf Coast. Additional factors include the region’s dense population, infrastructure and real estate primed for new small businesses.
“My franchise partners and I have experienced great success with the Sub Zero brand in our stores along the Gulf Coast and believe the concept lends itself well to Tampa and surrounding communities,” said Shenk. “Hillsborough and Pinellas Counties’ real estate are ready for development and there’s a demand for nitrogen ice cream since the population has discovered Sub Zero science presentations and personalized catering services.”
Sub Zero currently has more than 50 domestic stores, as well as locations in China and the United Arab Emirates. The company plans to open 50 additional stores over the next 18 months.
