A New-found Enthusiasm for Frozen Foods

The frozen food industry in the United Kingdom encompasses a diverse array of products ranging from traditional frozen vegetables and ready meals to gourmet options and health-focused alternatives.

This expansion has been fueled by innovations in food processing techniques, packaging, and flavor development. A shift towards higher-end frozen foods reflects changing consumer lifestyles and the desire for elevated dining experiences, even in the comfort of one’s own kitchen.

In an address at the Federation’s celebratory 75th Annual Luncheon at London’s Hilton Park Lane late last year, British Frozen Food Federation (BFFF) President Ian Stone says consumers have a new-found enthusiasm for frozen foods. His remarks were upheld by data showing that sales of frozen food topped 2 billion tons a year.

“The combined effects of the pandemic and the current cost-of-living crisis have led to a new-found enthusiasm for frozen foods,” Stone added. He cited research conducted by the Federation which reveals that two in five consumers – nearly 40% – say that they are now buying more frozen food than they did just a year ago. “Increased numbers of consumers and foodservice operators have found what we have always known: that frozen food provides consumers with the best value nutritional food with the longest shelf life, allowing the consumer to only cook what they want, when they want it,” he added. “And for the caterer, frozen provides exceptional quality, and nutritious ingredients that increase yields and provide utmost flexibility.”

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