A VR Food Trip Around the World


This year, SIAL Paris wanted to look deeper in VR, beyond innovation. Or rather: before it.

“Innovation at its birthing. Invention: or when ideas are still only at the gestation stage. This is where the Future Lab: the laboratory of Planet Foodcomes into place,” said the organizers. “It is the new nerve center of the event, which perfectly complements SIAL Innovation.”

The Future Lab is a space divided into three zones:

  1. #SIALFoodLab – An immersive room for addressing the topics that will become central to food concerns in a not-too-distant future, analyzed by Alim’Avenir.
  2. #SIALVRLab – Comprising four virtual reality applications, this space offers a futuristic voyage into the food sector, for understanding how this technology will revolutionize daily diets: in the restaurant, at work, in stores, or quite simply in the home. The space was designed in partnership with Easycom.
  3. #SIALRisingStartup – A space enabling 40 or so budding European businesses to take part in SIAL Paris. A real springboard for rising start-ups that are looking to take flight! This space has been created in collaboration with IDEFI-ECOTROPHELIA and AgroParisTech.

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