Convenience has always been one of the major drivers of the frozen foods market. Consumer demand for products which can be cooked or heated up with the minimum of preparation is likely to stay high for the foreseeable future, especially since many appear less inclined to spend long amounts of time in the kitchen.
By Jonathan Thomas, analyst.
As the market has developed, convenience foods have increasingly come to embrace a wider range of occasions, as consumer eating habits change. In recent years, hot-eating convenience foods have been launched which target the snacking and breakfast markets, as well as the evening meal. According to Iglo, frozen foods occupy a role in just 1% of UK breakfast occasions at present, so the potential offered by this time of the day remains vast.
Time Pressed Consumers
One of the main drivers in the convenience foods market is the fact that many people feel pressed for time and, as a result, are less likely to prepare meals from scratch. Although this trend is most apparent amongst people of working age, consumer groups such as teenagers, students and mothers with children are also regarded as a key audience for convenience foods.
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