BigFish Smoked Range Gets Updated Packaging


JCS Fish Limited has unveiled brand new packaging for its BigFish Traditionally Cured and Smoked products. Despite the smaller format, pack weights for both BigFish Traditional Smoked Salmon and Traditional Smoked Sea Trout remain the same.  Products are available in either 100g or 200g, in both chilled and frozen formats.  All are D-sliced for convenience and easy serving.

BigFish Oak Smoked Sea Trout is using a strain of rainbow trout that is slow grown at sea.  It is an increasingly popular alternative to Salmon and from the same family but with a uniquely delicious, slightly sweeter flavor and a character all of its own. In this range, the company also offers BigFish Whole Smoked Salmon Side, pre-sliced and with a minimum weight of 900g, which makes it perfect for seasonal entertaining.

“The redesign of our core smoked range marks the first step in our project to improve packaging across the BigFish range.  As well as updating visual appeal, we are planning new formats which will improve the environmental friendliness of our packaging, with less waste and increased recyclability.  In this case, we have reduced the pack dimensions by about 10% to cut the use of plastic film,” says Jack Coulbeck, commercial manager at JCS Fish Limited.

BigFish Traditional Smoked Salmon was the winner of a Great Taste Award in 2018.

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