Breakthrough Innovations in Frozen Food in the Last 25 Years

On the occasion of the anniversary 25th year of Frozen Food Europe magazine, we will present some of the major innovations in this particular food category, presenting the milestones in its evolution, dictated by changes in consumer behavior.The innovative offer in the category of Frozen Products was structured with the same dynamics as the other food categories following the major international trends. There are three main areas where the frozen product innovation have developed in the past 25 years: pleasure, health and convenience.

By XTC World Innovation

A quarter of a century ago…From 1990 to 1995, innovation in the “frozen product” category chooses convenience with two clearly identifiable levers: time-saving and handling the product.The time-saving lever refers to meeting a need of a consumer whose urban lifestyle does not favor spending time for preparing meals. There is a range of products associated with microwave cooking for every moment of the day: frozen toast warm in 3 minutes for breakfast, individual cardboard fries ready in 2 minutes for children at lunch, and fully microwaveable meal trays for the evening. Frozen products adapt our food to this cult of speed. The second innovation lever is the product handling, with an offer comprising accessories and presentation elements accompanying frozen food. Thus, the casserole appears and allows the consumer to serve the dish directly into the recipient where it was heated. Similarly, there are sauce cups associated ...

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