BW Packaging has entered a strategic partnership with Crown Packaging Corp. to provide packaging automation equipment and integrated systems to customers across North America.
The agreement combines BW Packaging’s machinery and automation portfolio with Crown Packaging’s distribution and service network, which includes more than 50 branches and affiliates across the United States, Mexico and Canada.
The companies will target manufacturers, retailers, logistics operators and e-commerce businesses seeking to automate or consolidate their packaging operations. The partnership will cover equipment, packaging materials, technical services and system implementation, with a particular focus on end-of-line processes.
BW Packaging’s portfolio includes filling, closing, labelling, bagging, palletising and end-of-line equipment, as well as complete packaging line integration. Crown Packaging supplies packaging materials, equipment and related services.
“Our collaboration with Crown Packaging represents a shared commitment to helping customers solve complex packaging challenges through innovative technology and exceptional service,” said Matt Venezia, Chief Commercial Officer at BW Packaging. “Combining Crown’s customer relationships, service footprint and broad selection of packaging supplies with BW Packaging’s integrated machinery solutions creates new opportunities to support our customers with scalable, future-ready packaging systems.”
The companies said the partnership would allow customers to source more comprehensive technical solutions while improving access to packaging consultation, automation expertise and local support.
“Customers today are looking for more than individual products or standalone machines; they want integrated solutions and trusted partners who can help optimize their entire packaging operation,” said Rich Benkelman, Executive Vice President at Crown Packaging Corp. “By partnering with BW Packaging, we’re strengthening our ability to deliver world-class packaging machinery, technical expertise and long-term value to our customers.”
BW Packaging is the packaging machinery division of Barry-Wehmiller and operates through a portfolio assembled from more than 50 acquisitions. The business supplies machinery, integration services and lifecycle support across six continents.
To stay up to date with the latest trends, technologies, and insights from the world of packaging, visit our sister editorial project at https://packagingreporter.com/