Conagra Brands, Inc. has announced its acquisition of Sweetwood Smoke & Co., the company behind FATTY Smoked Meat Sticks. The financial details of the deal were not disclosed.
FATTY Smoked Meat Sticks are marketed as protein-rich, healthier snack options for consumers on the move. These products are made using high-quality pork and beef, smoked with authentic hickory wood.
Sean Connolly, Conagra Brands’ President and CEO, stated that this acquisition aligns with the company’s strategy to reshape its portfolio for accelerated growth. He emphasized that adding a premium brand like FATTY to their expanding, health-conscious snack lineup is in line with their focus on snacking and frozen food categories.
Ryan Wood, the founder and CEO of Sweetwood Smoke & Co., explained that FATTY was created to meet the need for convenient, high-protein snacks made with quality ingredients. Wood expressed enthusiasm about collaborating with Conagra to expand the reach of FATTY products to more consumers who enjoy meat sticks.
Conagra Brands also confirmed that this acquisition would not have impacted the fiscal year 2025 guidance they issued on July 11, 2024.
Find out more at: https://www.conagrabrands.com