Domino’s is expanding its dessert offering in the UK with a new product developed in collaboration with Biscoff, adding a familiar biscuit flavor to one of the pizza chain’s established dough-based products.
The new Twisted Dough Balls – Biscoff & White Chocolate are available to customers across the UK through Domino’s online ordering platform, the Domino’s app and participating stores. The launch forms part of a broader effort by the pizza chain to introduce new flavors and extend its menu beyond its core pizza range.
The dessert consists of six freshly made Twisted Dough Balls, which are covered in melted white chocolate and finished with Biscoff biscuit crumbs. The combination brings together the soft, baked texture of Domino’s dough with the caramelized flavor associated with Biscoff and the sweetness of white chocolate.
The collaboration gives Domino’s another way to incorporate an established consumer brand into its menu while adapting the flavor profile to one of its own products. Biscoff, the biscuit brand owned by Belgian company Lotus Bakeries, has become a widely used ingredient in desserts, beverages and other food products, creating opportunities for restaurant chains to build limited-time and seasonal offerings around the flavor.
For Domino’s, the launch also reflects a broader push to give customers more options within a single order. Desserts can provide an additional occasion for menu innovation, particularly as restaurant operators look for ways to increase the range of products available alongside their main meals.
Louise Pilkington, Domino’s director of innovation, said: “We’re always looking for ways to bring customers the flavors they love in a uniquely Domino’s way, and this launch does exactly that. […] From a bold honey chilli chicken pizza inspired by one of the UK’s favorite takeaways, to a truly iconic Biscoff and white chocolate dessert, plus the Ranch Dip fans have been asking for, there’s something new for every kind of Domino’s order.”
The Biscoff dessert is being introduced alongside other recent additions and changes to Domino’s UK menu. The company is also highlighting a honey chilli chicken pizza, which draws inspiration from flavors associated with popular takeaway food in the UK, as well as Ranch Dip, responding to customer demand for the condiment.
The additions illustrate how Domino’s is using familiar flavors and customer preferences to broaden its menu while maintaining products that can be incorporated into its existing ordering and restaurant operations. The Biscoff collaboration, in particular, gives the chain a recognizable flavor profile that can be paired with its existing dough products.
Customers can order the Twisted Dough Balls – Biscoff & White Chocolate through Domino’s UK online ordering channels, the Domino’s app and at stores across the UK.
Find out more at: https://www.dominos.co.uk/