Fish and Chicken Win Over Consumers

Demand for some varieties of coated foods has increased in the wake of the horsemeat scandal.

Coated foods have performed better than many other types of food during the economic recession, due to trends such as the preference for lower-cost meal centers and the growth of in-home dining and entertaining. However, the sector is thought to have been aided further in parts of the EU region following the horsemeat scandal which engulfed Europe at the start of 2013. With consumer confidence in red meat taking a hit, demand for products based around poultry and seafood experienced a rise.

Coated Fish & Seafood

The Western European market for coated fish and seafood has experienced mixed fortunes in the last year, with sales having declined in Germany but risen in France. The appeal of coated fish products during times of economic hardship remains strong on account of their suitability as low-cost meal centers, while fish is increasingly valued as a healthier protein source than meat. However, competition from more natural fish and seafood remains on the strong side, a factor which is thought to have checked growth in some parts of Europe. The UK has Western Europe’s largest market for coated fish products, as might be expected in a country where almost 230 million portions of fish and chips are sold every year despite weak consumer spending levels. Sales within the UK market are heavily skewed towards the frozen sector, where products such as fish fingers and fish fillets continue...

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