The frozen yogurt market in the US will grow at a CAGR of close to 11% between 2017 and 2021, according to a new report by Technavio. The rising adoption of innovative packaging and marketing campaigns is one of the key drivers that will stimulate growth in the market.
“Setting up marketing campaigns helps to increase sales and profits by promoting brand loyalty among consumers. Vendors are adopting integrated marketing communication using magazines, newspapers, and social media such as YouTube and Facebook. They are taking efforts to showcase their products through celebrity endorsements. They are also introducing various packaging designs such as curved bottom profile packaging for frozen yogurt. The market is witnessing an increase in the influx of consumers because manufacturers are introducing biodegradable packaging and environment-friendly packaging materials,” according to the report.
One of the key trends that will gain traction in the frozen yogurt market in the US is the growing demand for vegan frozen yogurt, which is increasing due to the rising number of lactose intolerants and people who prefer plant-based foods items. These vegan frozen yogurt products include non-dairy yogurts that consist of almonds, coconuts, and soy.
Some of the key vendors in this market include Ben & Jerry’s, Conagra Brands, Frosty Boy, General Mills, Nestle, Red Mango, Kemps, Wells Enterprises.