General Mills has unveiled its line-up of new products set debut this summer. Leading this collection is a host of new products to align with growing consumer interest in wellness and convenience.
“General Mills has been growing for more than a century, constantly innovating and investing to meet changing consumer needs. As we enter fiscal 2016, we are keenly aware of our consumers changing food preferences. This presents a tremendous opportunity to create growth for General Mills,” said Ken Powell, General Mills Chairman and Chief Executive Officer. “We remain deeply committed to following our consumers and adapting our portfolio to their tastes and interests.”
Among them, the Häagen-Dazs Stick Bars, available in France, a new line of ice cream stick bars in five flavors: Macadamia Nut Brittle, Salted Caramel, Pralines & Cream, Vanilla Caramel Almond, and Chocolate Choc Almond.
Another frozen food innovation comes from the brand Green Giant Fire Roasted Vegetables: for the first time, Green Giant is bringing fire roasted vegetables to the frozen aisle, making it easy to create restaurant inspired dishes at home. Available in four varieties: Fire Roasted Zucchini, Carrots and Onions; Fire Roasted Corn, Peppers &Onions; Fire Roasted Root Vegetables with Red Onions; and Fire Roasted Tri-Color Peppers.
“Many millennials enjoy cooking and are interested bringing ethnic, international flavors to meal time. They cook from scratch less often than previous generations and look to convenient short cuts that not only satisfy their desire to cook, but also allow them to put dinner on the table in 20 to 30 minutes,” said Jeanine Bassett, vice president of Consumer Insights at General Mills.