Häagen-Dazs Shops is introducing a new Sundae Series as the brand seeks to encourage consumers to slow down and enjoy simple indulgences.
The collection features three classic sundaes made with premium ice cream, rich toppings and traditional flavor combinations.
The launch comes alongside the debut of the Sundae Funday Club, a limited-time rewards promotion aimed at driving Sunday visits during July. The company said new and existing Häagen-Dazs Shops rewards members can take advantage of Buy One, Get One offers on all three Sundae Series desserts on the remaining Sundays in July: July 12, July 19 and July 26.
The Sundae Series will be available exclusively at Häagen-Dazs Shops nationwide through Nov. 4. The lineup includes the Caramel Cone Sundae, featuring Caramel Cone Ice Cream with chocolate-covered cone pieces and caramel swirls, waffle cone pieces, warm caramel and whipped cream. The Chocolate Dipped Strawberry Sundae combines Strawberry Ice Cream with strawberry pieces, hot fudge, whipped cream and a chocolate-covered strawberry. The Hot Fudge & Caramel Sundae pairs Vanilla Ice Cream with hot fudge, warm caramel and candied pecans, finished with whipped cream and a premium cocktail cherry from Traverse City Whiskey Co. The cherry is made from slow-cooked, candied northern Michigan Balaton cherries known for their deep color and tart-sweet flavor.
“Any reason is a good reason to treat yourself, whether you’re celebrating something special or simply making it through the week,” said Rachel Jaiven, Häagen-Dazs Head of Marketing. “The Häagen-Dazs Shops Sundae Series and Sundae Funday Club were created to give people another reason to embrace the small moments of indulgence, turning an ordinary Sunday into something worth looking forward to this summer.”
Find out more at: https://www.haagendazs.us