During this year’s edition of SIAL Paris, a study carried out by Kantar TNS revealed some of the food trends that are either currently used, or will be used in the near future.
“Today we are witnessing a real groundswell driven by the new consumer demands, in terms of taste, true and meaning,” according to Pascale Grelot-Girard, Market Intelligence Director with Kantar TNS. “This actually reveals the power that consumers have taken over their food,” Grelot-Girard added.
Kantar-TNS identified three main food trends, as follows:
- The Comeback of Taste – Today, consumers’ taste requirements are more stringent, more elaborate and more qualitative. More than ever, pleasure is associated with food, high-quality products and the discovery of new tastes/flavors/textures.
- The Age of True Food – This refers to food that is more authentic, more natural, healthier but also safer. Consumers are increasingly aware of the impact of food on their health and thus are becoming more careful about what they eat. This leads consumers to favor products that provide them with signs of reinsurance, such as naturalness, organic and quality labels.
- The Quest for Meaning – In a world of digitalization and globalization, consumers want to restore meaning to their food, thus affirming their free will, values and individuality. \
“More than ever, consumers expect all the stakeholders of Planet Food to really commit to healthier and better-quality food,” ends Grelot-Girard.
More details about SIAL will be available in an extended feature included in our November-December print issue.
