Mintel Announces Partnership with Vitafoods Asia


Mintel, the world’s leading market intelligence agency, has announced a strategic partnership with Informa, the international exhibitions, events, business intelligence and academic publishing group. With the commencement of Vitafoods Asia 2018 on 11-12 September, at the Sands Expo & Convention Centre at Marina Bay Sands, Singapore, Mintel now serves as an official Event Partner and the show’s market intelligence provider.

As Event Partner of Vitafoods Asia 2018, Mintel will be hosting an Advice Centre at Stand E32 where visitors can discover a range of topics, including the latest insight in the areas of health and wellness, as well as elderly nutrition. Meanwhile, at the Vitafoods Asia Conference, Mintel Trend and Innovation Consultant, Anika Nafis, will be speaking on the evolving consumer landscape, highlighting opportunities presented by consumers’ changing behaviors as they become increasingly aware of health and nutrition.

Finally, Mintel’s team of expert analysts have produced an exclusive thought piece for attendees of Vitafoods Asia 2018, discussing the latest consumer behaviors and shifting trends in health and wellness across Asia Pacific’s food and drink market. Visit Stand E32 to receive a free copy and gain exclusive access to Mintel research.

Grant Westbrook, Senior Vice-President, Global Director of Marketing, Mintel, said: “Informa’s reputation for producing market-leading events across a range of industry verticals fits perfectly with Mintel’s focus on excellence. Our team of expert analysts are looking forward to delivering to key members of the nutraceutical industry exclusive content based on Mintel’s latest research at Vitafoods Asia. We’re excited to be the official Event Partner of Vitafoods Asia and look forward to many more collaborations with Informa, not only in Asia, but also globally. Mintel believes that the collective power of both organisation’s expertise will bring big benefits to companies, helping them grow.”

Daniela Elia, Head of Marketing, Vitafoods Portfolio, Informa, said: “Our mission at Vitafoods is to shape the food industry for optimal health through science and innovation. We believe in cross sector collaboration, and by partnering with key players of the industry and market leading agencies like Mintel, we aim to support knowledge sharing and help businesses benefit from analysis around key trends in the industry. We’re excited to see this partnership coming to life at Vitafoods Asia, where science and innovation play a crucial role. We believe that Mintel’s team of experts offering advice at the event in addition to the exclusive content developed, will add exceptional value to the experience of our attendees.”

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