Red Baron pizza, the top-selling frozen pizza brand in the United States, has launched Red Baron CRUNCHTIME pizza, a 10-inch, multi-serve pizza designed for microwave preparation with a five-minute cook time.
The product is aimed at addressing a longstanding gap in the microwave pizza category, which has traditionally been limited to smaller, single-serve formats, by pairing a full-size, multi-serve pizza with microwave convenience and a crispy crust.
“At Red Baron, we’re focused on bringing consumers the flavors and convenience they’re looking for,” said Katie Hagen, senior marketing manager for Red Baron pizza. “CRUNCHTIME pizza is an exciting addition to our lineup — giving families a new way to enjoy a full-size pizza in just 5 minutes.”
The launch coincides with Red Baron pizza’s 50th anniversary and reflects broader shifts in consumer meal preparation habits. According to research published by Circana, half of all meals are now prepped and cooked in under 15 minutes.
CRUNCHTIME pizza will be merchandised alongside Red Baron pizza’s existing full-size pizza lineup at retail. The product is available now at major retailers and grocers across the United States in Pepperoni, Meat Trio and Four Cheese varieties, with a suggested retail price of USD5.99.
Find out more at: https://www.redbaron.com/