Rimini Fiera’s SIGEP, the world’s most important expo for the artisan gelato chain, has decided to make their tagline “Simply Gelato” go viral.
“We want to carry this ‘mission’ worldwide, because artisan gelato is a unique product, different from the industrial variety – some of which is very good–which is known throughout the world as ice cream. They are two different products, and are so because artisan gelato is able to satisfy everyone, under the banner of something inimitable, made freshly every day, now almost always before clients’ very eyes, is available in hundreds of flavors that highlight the typical specialties of every area in the world, and therefore has a specific – untranslatable – name: simply… gelato,” explain the organizers.
From gelato parlours all over the world, who receive products and technology from Italian companies that export up to 90% of their output, SIGEP awaits (on Facebook, Instagram and Twitter) photos of venues in which the words “gelato” or “gelateria” (gelato parlor/shop) are highlighted, videos with declarations of love for gelato, all to be spread throughout the social networks in order to contaminate with a smile the millions of people who love gelato… simply gelato. Use the hashtags #simplygelato and #Sigep2017.
