Irish plant-based brand Sons of Butchers has launched a new range of slow cooked chilled meals, developed to meet retailer demand for convenient, sustainable meal solutions that deliver both quality and versatility.
The range includes three products: Slow Cooked Chilli Non-Carne, Slow Cooked Cheatball Ragu and Slow Cooked Trick’n Curry. Made using 100% plant-based ingredients, each recipe is slow cooked to develop rich flavor and presented in a convenient two-serve format, allowing consumers to add their preferred carbohydrate, such as rice or pasta, to create a complete meal.
Designed to meet the needs of both retailers and consumers, the range offers a long shelf life from production due to its unique cooking process, helping to reduce waste and improve supply chain efficiency. The packaging format also uses 67% less plastic than a conventional ready meal, the company says, delivering a more sustainable solution without compromising on convenience.
The new format has also been designed to maximize merchandising efficiency. Supplied in 7-unit shelf-ready packaging, the range features new packaging intended to deliver strong shelf impact while reinforcing the Sons of Butchers brand.
The launch reflects Sons of Butchers’ ambition to bring chef-inspired plant-based products to the chilled category, combining convenience, sustainability and taste in a format designed to meet the evolving needs of both retailers and consumers.
Find out more at: https://www.sonsofbutchers.ie/