The Frozen Potato Market – Is Breakfast an Opportunity?

It would appear that booming demand for out-of-home breakfasts throughout much of Europe represents an opportunity for suppliers of frozen potato products.

Potatoes continue to represent an integral feature of many of the meals eaten throughout the world. In the UK, for example, potatoes feature in more than 10 billion home-prepared meals per year, which equates to 3.3 meals per person per week. As such, the consumer base for frozen potato products such as chips, croquettes and wedges remains on the high side. Demand held up well during the recent economic downturn, mainly due to the fact that frozen potato products are viewed as convenient, as well as offering good value for money.

Global potato production remains on an upwards curve, and is now thought to be worth in excess of 350 million tonnes. Around two-thirds of global output is consumed as food in some form or variety, with the remainder used for animal feedstuffs or in the manufacture of various pharmaceutical goods and textiles. Global production is dominated by China, India and Russia, which account for 40% of world output. Some of Europe’s leading growers include Poland, Germany, France and the Benelux nations, whilst the latter represent important exporters of frozen potato products.

For an in-depth report on the frozen potato market, please click here

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