Young’s is expanding its Chip Shop frozen seafood range with the introduction of Jumbo Fish Fingers, introducing a larger format of one of Britain’s best-known seafood products as it seeks to capitalize on demand for convenient meal solutions.
The new product is designed to offer consumers a more substantial option for sandwiches, quick lunches and evening meals. Made with fish fillets coated in the brand’s signature crispy bubbly batter, the Jumbo Fish Fingers are aimed at shoppers looking for a more indulgent version of the traditional fish finger.
According to the company, the launch comes ahead of the peak summer period, when demand for convenient meal options typically increases.
“Fish finger sandwiches have been a beloved comfort meal for generations and its time to take things up a notch. Our new Chip Shop Jumbo Fish Fingers are a fun and filling mealtime upgrade that brings bigger flavour to the dinner table,” said Kevin Sinfield, Marketing Director at Young’s.
The new Chip Shop Jumbo Fish Fingers will initially be available at Asda beginning in July before expanding to retailers nationwide from September 2026. Each pack contains four fish fillets coated in the company’s signature crispy bubbly batter and carries a recommended retail price of GBP3.95.
Find out more at: https://youngsseafood.co.uk/