CEC Entertainment, the parent company of Chuck E. Cheese, is expanding its reach beyond its restaurant walls and offering a new take on its pizza directly to consumers’ freezers. The brand announced a licensing partnership with food manufacturer Flatlander Foods to bring a new pizza to the Kroger Company’s frozen food aisles across the US.
“We are thrilled to bring Chuck E. Cheese to the grocery aisle with a new product inspired by our famous pizza and created to be enjoyed in family homes across the country,” Melissa McLeanas, vp of Global Licensing, Media and Branded Entertainment Development of CEC Entertainment said. “This partnership is just the beginning as we continue to grow our Licensing Division and extend our brand in new categories for families to enjoy outside of our four walls.”
As an iconic brand that has offered pizza for over four decades, this latest venture offers a new option for the family chef at home. The new pizzas are available in two flavors: Cheese and Pepperoni and can be found exclusively at Kroger stores across the US. The Chuck E. Cheese pizzas are made with 100% mozzarella cheese, and offer an excellent source of calcium. The new Chuck E. Cheese frozen pizzas are available for purchase for just USD6.99 each.