News from the frozen food industry in Europe: recent products and sales figures, consumption habits, product innovations from all major markets and sectors.

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News

Life Is Butter with Croissants

October 6, 2026

A growing consumer desire for affordable indulgences should assist the market for frozen bakery goods such as pastries, reports Jonathan Thomas. Although most bakery goods are still consumed fresh, there […]

News

Having Science on Your Side Might Not Be Enough

October 6, 2026

There is a figure from Nomad Foods’ latest “Frozen in Focus” report that should make everyone in the European frozen food industry uncomfortable: 65% of consumers still believe fresh cooked […]

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