A new report by Market Research International expect the North American Ice Cream Market to grow by 2018 at a CAGR of 2.09 in terms of revenue and 1.46 in terms of volume.
The report divides the market in three categories: take home, impulse and artisanal ice cream. Of the three, the largest segment is take home, which last year accounted for almost 64% of the market and is expected to maintain the leadership position.
“The market is being driven by rising disposable incomes, introduction of new flavors, increasing impulse purchasing, and huge demand for ice cream products among consumers. However, it is expected to witness decelerating growth during the forecast of 2013-2018 period because of the mature nature of the market,” states the report.
Among the main players analyzed for this report, there are Blue Bell Creameries, Nestle, Unilever, Well Enterprises, Klondik, Oregon Ice Cream and Weight Watchers International.