Kraft Heinz and Oprah Expand Pizza Range


Kraft Heinz announced the expansion of “O, That’s Good!” with a new line of premium frozen pizzas, in collaboration with Oprah Winfrey.

This launch is the third category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which released refrigerated soups and side dishes in 2017.

The new range is a convenient option for family pizza night, says the producer. Each pizza is made with a nutritious twist; one third of the classic crust is made with cauliflower, but it does not taste differently. The new line is also made with no artificial flavors or dyes.

Winfrey says: “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”

Christopher Urban, head of Mealtime Stories at Kraft Heinz, says: “After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”

Mealtime Stories will support “O, That’s Good! Frozen Pizza” with a 360-degree marketing campaign, including a new national TV ad featuring Oprah Winfrey. The new range is available in the frozen pizza aisle at grocery stores nationwide in four varieties: Pepperoni, Five Cheese, Supreme, and Fire Roasted Veggie.

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