According to Grand View Research, the global packaged burgers market size was valued at USD4.43bn in 2024 and is projected to reach USD6.99bn by 2030, growing at a CAGR of 7.9% from 2025 to 2030.
Regional performance underscores the strength of the European market, which held the largest revenue share of 42.6% in 2024. Within that region, the Germany packaged burgers market dominated Europe in 2024, signaling a notable concentration of consumer engagement.
At a global level, Europe’s scale is complemented by rapid expansion in emerging regions, with Asia Pacific identified as the “fastest growing market,” reflecting evolving consumption patterns in urbanizing populations. Product segmentation highlights the continued dominance of frozen offerings.
Grand View Research notes that the frozen segment dominated the packaged burgers industry with the largest revenue share of 83.4% in 2024, a performance linked to attributes such as longer shelf life, ease of storage, and minimal preparation time. The data further suggest that advancements in freezing technology have enhanced product quality in ways that reinforce consumer loyalty.
Patty type segmentation reveals an important shift in consumer preferences. As stated in the report, the veg segment dominated the packaged burgers industry in 2024, reflecting a global increase in demand for healthier and more sustainable meal choices. This momentum aligns with heightened awareness surrounding wellness, environmental impact, and dietary diversity.
While plant-forward choices lead current growth patterns, traditional options retain significant relevance, as the report notes that the non-veg segment is expected to grow at a significant CAGR over the forecast period due to sustained demand for familiar, flavor-focused products. A closer look at regional dynamics further illustrates market fragmentation and opportunity.
In Europe, the report emphasizes that the region’s leadership is tied to strong consumer demand for convenience and a diverse range of product offerings, coupled with lifestyle changes that prioritize ready-to-eat foods. The analysis also points to a rising emphasis on health, which has encouraged innovation in both gourmet and plant-forward burger formats across the continent. In Germany, packaged burgers maintain their leading position because of a strong consumer preference for convenience and a robust fast-food culture.
The dual appeal of traditional and plant-based burgers supports broad-based demand within the German consumer base. North America, meanwhile, is forecast to expand steadily due to the increasing demand for convenient meal solutions and the expansion of fast-food chains. The region’s growth outlook is further supported by rising interest in products that balance convenience with perceived nutritional or sustainability benefits.
Within the region, the US packaged burgers market dominated North America in 2024,” driven by a consumer landscape that heavily favors quick-meal formats. In Asia Pacific, growth potential is especially pronounced. The report states that the region is expected to grow at the fastest CAGR of 9.8% over the forecast period, propelled by rapid urbanization and an expanding middle class whose purchasing habits favor ready-to-eat formats.
Accelerating fast-food exposure and increased access through digital delivery channels further reinforce market adoption. Within the region, China leads the category, as the China packaged burgers market dominated Asia Pacific in 2024 with the largest revenue share. Across regions and product types, the packaged burgers market reflects a combination of convenience-driven behavior, evolving nutritional priorities, and expanding consumer access.
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