Natural Grocers Expands Private-Label Line With Organic Frozen Fruit and Smoothie Blends

Natural Grocers, the nation’s leading family-operated organic and natural grocery retailer, said it has expanded its private-label lineup with five new Natural Grocers Brand organic frozen fruits and smoothie blends, adding to its push to offer affordable, premium-quality products nationwide.

The new items, available exclusively in Natural Grocers stores, include three smoothie blends along with sliced bananas and peaches, each priced at USD2.99 for a 10-ounce package. The company said the products are made with USDA-certified organic fruit grown without synthetic pesticides or conventional farming practices, harvested at peak ripeness and quickly frozen to preserve flavor and nutrients. The fruit is packaged without synthetic colors, preservatives or added sweeteners.

“Our Natural Grocers Brand Frozen Fruit is everything customers love about our produce department—high-quality, organic, flavorful—and perfectly suited for today’s busy lifestyles,” said Raquel Isely, vice president of marketing at Natural Grocers. “From bright, tangy berries to smooth, creamy mangoes and nutrient-packed greens in the smoothie blends, these products bring summertime anytime convenience to busy households.”

Natural Grocers said the new line reflects its broader commitment to organic integrity across the store, from fresh produce to frozen selections. The products are designed to deliver dietary fiber, antioxidants, vitamins and natural sweetness while using simple ingredient lists that contain only fruit and no fillers or added sugar. The packaging is BPA-free, the company said.

In addition to the new smoothie blends and sliced fruit, the retailer continues to offer other frozen organic varieties under its private label, including raspberries, strawberries, blueberries and mixed berries, as it looks to broaden its reach in the growing market for convenient, health-focused foods.

Find out more at: https://www.naturalgrocers.com/