New-meat pioneer, Redefine Meat, is partnering with Tel Aviv-inspired restaurant chain, Boker Tov, to begin serving new-meat in Belgium. With three locations in Antwerp, Boker Tov will offer Redefine Meat’s plant-based new-meat portfolio across all restaurants, starting off with the Redefine Merguez Sausage and Redefine Burger.
Striving to ‘craft a new tomorrow’ with fresh Tel Aviv-inspired cuisine, Boker Tov (meaning ‘Good Morning’ in Hebrew) welcomes hungry diners in with the following new-meat dishes; a hot dog with Redefine Merguez Sausage, and a smashed burger created with the Redefine Burger. With a rotating seasonal menu promoting sustainable eating habits, new-meat will debut on the restaurant’s summer menu.
“We strongly believe in creating a sustainable future, without compromising on quality. Redefine Meat has the perfect solution for this. With a delicious and high-quality portfolio, which inspires culinary creativity, Redefine Meat is the perfect meat alternative, without giving up on any aspect of the beloved ‘meaty’ experience,” said Tom Sas, co-founder at Boker Tov.
Since its European commercial launch at the end of 2021, New-meat is now served at nearly 3,000 food service locations across Europe and Israel. Using a range of breakthrough technologies, ranging from material science to additive manufacturing and artificial intelligence, all Redefine Meat products are made from non-GMO plant-based ingredients.
“As we enter the Belgium market, Boker Tov marks the first restaurant chain which we are partnering with. Together, Boker Tov and Redefine Meat offer consumers of all ages and preferences a great meat-eating experience thanks to Boker Tov’s culinary ‘Telavivian’ flair and diverse reach, all with plant-based ingredients and minimal environmental impact. Excitingly, we’re also now at the beginning of the festival season, the perfect place to meet with the Belgium consumers – whether they’re meat-lovers, vegetarian, flexitarian or vegan,” according to Rene van den Cruijssem, country lead Benelux at Redefine Meat.
Find out more at: https://www.redefinemeat.com/