Simplot has begun shipping a new line of fries that operators around the world have been waiting for: fries that stay crisp 40+ minutes after cooking. Moreover, they can be reheated to perfection at home in the microwave by their growing base of off-premise customers. The new brand is called Simplot Conquest® Delivery+™.
“These new fries outperform anything on the market in terms of holding capability, and it couldn’t come at a better time for our operators,” said Mark McKellar, president of Simplot Foods. “Fries are the most popular and profitable food item on most menus. With the explosion in off-premise dining, operators simply cannot afford soggy fries anymore.”
Hold time refers to a cooked fry’s ability to maintain crispness over time. Simplot Conquest® Delivery+™ Fries owe their remarkable holding capability to a new, starch-based clear coating. This coating resists sogginess caused by the steam trapped within takeout and delivery containers when hot items like fries are placed inside.
Beyond its holding performance, operators can also look forward to:
Operational versatility:
With its light clear coat, these fries can easily be used for everyday dine-in orders too. This simplifies kitchen operations for those who don’t want to stock a separate SKU just for delivery, takeout or drive-thru.
Greater patron satisfaction:
Conquest® Delivery+™ Fries are crisp on the outside, fluffy on the inside with great potato flavor. From a customer’s point of view, they’re just great fries.
Reheat-ability:
As mentioned above, 20 seconds in a microwave restores them to fresh-from-fryer temperature and crispness (when done within an hour of cooking or 30 minutes of delivery). This feature radically expands the delivery window for operators, and will be welcome news to fry lovers at home.
Profitability:
Their Extra Long Fancy length fills containers and plates with fewer strips.
Less waste:
Longer holding time means fewer fries become inedible and have to be discarded.
Simplicity:
Simplot Conquest® Delivery+™ Fries don’t require any proprietary sleeves or containers to maintain their crispness. Simplot recommends vented paper or cardboard packaging for best results, but most properly ventilated materials will do.
Simplot is introducing Conquest® Delivery+™ in five popular cuts to match the themes and preferences of different operators.
- ¼” shoestring
- 3/8” straight cut
- 3/8” straight cut, skin-on
- ½” crinkle cut
- And an eye-catching cut dubbed the “Tin Roof Fry” with a wavy shape that’s especially crisp.
Off-premise ordering via delivery, takeout and drive-thru was already trending up over the last few years. But since COVID-19 hit, off-premise has greatly accelerated. In April 2020, 70% of fry orders were consumed at home, and this trend show is likely to persist even after the pandemic subsides.