To celebrate the 50th anniversary of the Big Mac, McDonald’s unveiled the MacCoin, a limited-edition global currency backed by the internationally iconic Big Mac that fans across the world can get their hands-on starting August 2 to share, collect or redeem.
Customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the U.S., while supplies last. Starting on August 3 through 2018, customers can redeem their MacCoin for a free Big Mac at participating McDonald’s restaurants in the U.S. and in more than 50 participating countries.
More than 6.2 million MacCoins will be distributed globally in more than 50 countries while supplies last. These commemorative coins feature five unique designs, each representing a decade of the Big Mac. Each MacCoin design pulls in elements from that time in history, nodding to art, music and pop culture, while the front-side of the MacCoin celebrates the 50th anniversary of the Big Mac.
“Since it was introduced at a family-owned McDonald’s restaurant 50 years ago, the Big Mac has traversed the globe and is enjoyed in cities from Shanghai to Chicago, providing delicious, feel good moments to people all over the world,” said McDonald’s President and CEO Steve Easterbrook. “So, we wanted a global celebration as unique as the burger itself. The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us.”
MacCoin has no cash value and is only redeemable for one free Big Mac at participating McDonald’s restaurants through 2018.