The global frozen pasta and noodles market has witnessed remarkable growth in recent years, fueled by evolving consumer preferences, convenience-driven lifestyles, and innovations in food processing technologies. By Marketsandmarkets
The frozen pasta and noodles industry has thrived despite being saddled with a misconception-riddled reputation as processed junk food. In the US, where everyone is in the urge to move on, people accept frozen meals as viable meal replacements.
This article delves into the current trends shaping the global frozen pasta and noodles market landscape. It examines the global consumption patterns that are driving its growth and expansion. The international trade of frozen paste and noodles has gained prominence because of their sizeable demand, especially in European Countries.
This is attributed to the continuing popularity of Italian cuisine in substantial economies, such as France, Germany, and the UK. According to Eurostat’s 2022 analysis, the EU alone has produced pasta 20% more than in the past five years.
According to the American Frozen Food Institute (AFFI) survey, frozen food constitutes about 38-40% of grocery shopping. The study also identifies shoppers’ need for better-for-you products. Most shoppers believe that frozen food offers various better-for-you product options. Some key players in the frozen pasta and noodles market are Nestle SA, Conagra Brands, Kraft-Hienz, General Mills, Freiberger Lebensmittel GmbH, Dr Oetkar, and Ajinomoto Inc., amongst others.
Do Comfort and Convenience Reign Supreme?
In today’s fast-paced world, the need for comfort and demand for convenience food are paramount. Consumers seek quick and easy meal solutions without compromising on taste or quality. Frozen pasta and noodles offer a perfect blend of convenience and flavor, which is conducive to busy lifestyles.
From microwaveable single-serve portions to family-sized packs, manufacturers are innovating to meet diverse consumer needs. Manufacturers and brands such as Kraft- Heinz, Ajinomoto Co., pInc, etc., often strike a balance between innovation, taste, quality, nutritional value, and price to meet consumer expectations and stay competitive in the market.
With a significant rise in grocery prices, we can see a shift toward frozen food trends. Consumers are turning to frozen food as a cost-saving measure. Its demand is outperforming fresh food in supermarkets due to its affordability and long shelf life. This trend has reflected the ongoing concern about the rising cost of living and the need for brands to make more budget-friendly choices.
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