Trend Alert: Cocktails as Ice Popsicles

Ice Popsicles

Colored ice pops in plastic tube packaging was a major trend in Germany this summer. According to a release by interpack organizers, in Germany ice popsicles in strips became a real sales hit after the company from the Ruhr region brought a filling machine across the Pacific. Now some 3.5m Bussy Eis pops are produced a day, making Busemann GmbH the biggest manufacturer of “lickable drinks” in Europe.

Lickable Long Drinks

Now wishing to follow on from this success is the start-up Suckit from Berlin. However, these popsicles are aimed at quite a different target group. For adults, long drinks are frozen and packed as water ice. These 40 mm tubes available in a 10 or 100-pack box are the perfect way to cool down at every summer party. The boxes of the still unfrozen ice tubes can be ordered from the online shop and frozen at home in the freezer compartment. The range currently includes five flavors – Rum Orange, Strawberry Daiquiri, Mojito, Vodka Energy and Melon Sour. Depending on the variety the alcohol content of these party refreshments varies between 5% and a little over 6%.

Push-Pop Cocktails

In the Land of Endless Opportunity ice-pop manufacturer Buzz Pop Cocktails® offers their frozen Buzz Pop Cocktails thereby hitting the 20 to 50 year old target group. With their considerably larger 100 milliliter size and 15% proof these refreshments not only contain more alcohol but are also packed very differently. Like Walls push-up ice creams with their mini Haribo gummi bears in the tube these icy cocktails are pushed up from a container called a push-pop. The eight flavors Blueberry Mojo, Lemon Drop Martini, Southern Belle, Pink, Paradise, Caribbean Breeze, Mango Passion Fruit, Watermelon Patch and Moscow Mule are made with 100% fruit juice making them vegan, gluten and fat-free. What’s more, they are certified kosher and contain just 100 calories per portion.

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