McDonald’s President and Chief Executive Officer Steve Easterbrook recently announced the initial steps of the Company’s turnaround plan including a restructuring of McDonald’s worldwide business and financial updates.
“We are announcing the initial steps to reset and turn around our business,” Easterbrook said. “As we look to shape McDonald’s future as a modern, progressive burger company, our priorities are threefold – driving operational growth, returning excitement to our brand and unlocking financial value.”
Easterbrook added, “The immediate priority for our business is restoring growth under a new organizational structure and ownership mix designed to provide greater focus on the customer, improve our operating fundamentals and drive a recommitment to running great restaurants. As we turn around our business, we will look to create more excitement around the brand and ensure that we build on our rich heritage of positively impacting the communities we serve.”
More details on the company’s restructuring at a worldwide level will be included in the May-June issue of Frozen Food Europe, in the especially dedicated article on McDonald’s.