Features of frozen bakery products that include reasonable prices, environmental manufacturing process, better quality, and convenience in availability will propel the demand for ordinary bakery products in the next five years, a study by GlobalInfoResearch shows. Estimates show a yearly 5,7% CAGR that will lead to a total market value of USD52.550bn by 2025. In 2019, the market value stood at around USD42.000bn.
Frozen bakery refers to a market segment that produces and sells frozen food baked in an oven such as bread, cookies, cakes, pastries, and pies. It also includes waffles, biscuits, cookies, bagels, pretzels, and donuts. Compared with traditional bakery products, frozen bakery products could be stored for a longer period.
The frozen bakery market leaders are General Mills, Vandemoortele, Conagra Brands, Aryzta, Lantmannen Unibake International, Europastry, Kellogg, Associated British Foods and Premier Foods.