The international innovating offer of frozen products of manufacturers’ brand, is built around a request of Pleasure and Practicality, at the origin of numerous food trends, more or less represented depending on various geographical areas. Understanding these tendencies enables a clear decoding of the response of manufacturers to a customer who is becoming increasingly demanding, always requiring innovations.Food is first of all a question of pleasure. Even if frozen products are historically connected to the notion of practicality, manufacturers must never disregard this dimension of pleasure the consumer systematically searches for.
The pleasure factorSeveral trends declining the pleasure structure the innovation of the frozen products offer. Le Petit Plaisir Quotidien (Little Daily Pleasures) starts from the finding that food is a means of obvious possibility to allow oneself little daily luxuries in this crisis period. It is easier to pay a little more for allowing oneself to enjoy a premium product once in a while than to buy the latest fashionable smartphone. In terms of innovation in the frozen products category, this is illustrated by gourmet foods in individual format for reaching an affordable face value with a premium location which is justified by the use of ingredients in demand. The packaging promotes this idea of little food luxury: individual ceramic holders, glass recipients, small casseroles, small wooden or wicker cups are a few response packaging accompanying the idea of top pleasure.
To read the full article, please click here