HumanCo announced it has raised USD35m in a bridge round funding. According to a press release, HumanCo will work closely with Against the Grain founders Nancy and Tom Cain to further strengthen the brand to meet the demands of today’s health-conscious consumer, while simultaneously accelerating growth through investments in sales, marketing, and innovation.
By joining the growing HumanCo family of brands, Against the Grain will benefit from the team’s operational expertise, with the common goal of growing the company into a nationally recognized brand with deep roots in Vermont.
“The health and wellness sector is growing rapidly for good reason – all humans want to live healthier lives on a thriving planet. At a time when doing so has become more confusing and more difficult for most, HumanCo wants to accelerate this movement and make it easier for everyone,” said Jason H. Karp, founder and CEO of HumanCo.