Redefine Meat, a pioneer of new-meat, is stepping up delivery of its most comprehensive line of plant-based products to eight wholesaler partners in response to increased demand for “meat” in the UK.
Albion Fine Foods, Braehead Foods, Brakes, Classic Fine Foods, Elite Fine Foods, Food Republic, Forest Produce, and Zebra Plant Based are Redefine Meat’s eight UK wholesalers.
Redefine Meat offers a variety of premium whole cuts, mince-based products, and pulled meats to foodservices nationwide. These products have received international endorsements from Michelin-starred chefs, steakhouses, fine dining establishments, and hotel chains for a level of taste and texture comparable to high-quality animal meat.
Redefine Meat’s new-meat is for customers looking to minimize their intake of traditional meat, whether they are vegan, vegetarian, flexitarian, or even meat lovers. It comes in a variety of flavors, including a succulent new-meat flank steak, authentic lamb kofta, slow-cooked pulled pork, juicy burger, and an authentic minced product.
The portfolio’s flexibility makes it the perfect choice for upscale dining establishments aiming to provide more diversified sustainable options to more informal eating establishments in search of minced goods with the flavor and consistency of traditional meat. The tasty and high-quality meat portfolio encourages culinary innovation at every level of cuisine and supports sustainable eating by giving guests the same sensory experience by providing the flavor, smell, and texture of traditional meat.
“The feedback from our chefs and customers has been overwhelmingly positive with the quality and product texture achieved providing something genuinely different in a crowded sector. We can see real potential for the range, particularly among our hospitality customers looking for a menu hero item that both vegans and meat lovers can enjoy,” said Michael Nelson, senior category manager, Centre of Plate at Brakes (Sysco GB).
Redefine Meat is headquartered in Rehovot, Israel, and has over 240 employees in Israel and Europe.
Find out more at: https://www.redefinemeat.com/