Prima Menü, a leading manufacturer of convenience meals, is expanding its product portfolio with the introduction of a new vegan range.
The new line, dubbed PMV Prima Menü Vegan, will debut this July, featuring two rice-based dishes incorporating broccoli and a vegan pea protein product. The offerings include a yellow curry variant and a Tikka Masala version, both designed to deliver high protein content while catering to vegan diets.
“This launch aligns with evolving customer demands for meals that are not only plant-based but also high in protein and nutritionally balanced,” said a company spokesperson. The introduction underscores Prima Menü’s commitment to adapting to broader trends in health and fitness, which have driven increased interest in convenient yet wholesome meal solutions.
Prima Menü Vegan’s emphasis on combining flavor variety with nutritional value aims to capture a growing market segment that views plant-based eating as more than a passing trend. By integrating pea protein, the company positions its products as suitable for both vegans and consumers seeking muscle-supportive, protein-rich meals.
The addition of PMV to Prima Menü’s extensive lineup marks a strategic move to stay competitive amid rising demand for flexible, healthy convenience foods. Industry analysts note that as consumer preferences continue to shift, product innovation in vegan and high-protein categories is becoming a key driver of growth in the ready-meal sector.
Find out more at: https://www.primamenue.de/en/