More than ever, the COVID-19 health crisis has put health and safety at the heart of consumers’ concerns. To demonstrate its commitment to delivering a high-quality and safe manufacturing environment, innovative French bakery manufacturer, Bridor, has outlined nine key pillars critical to its business strategy in the months ahead.
Research & development – This continues to be a key pillar for the Bridor brand, ensuring that future products offer consumers products that are nutritionally interesting, manufactured in a high-quality and safe environment.
Responsible, local and French sourcing – The lockdown period has provided an opportunity for the business to refocus its priorities on products from national and local sources, meaning simpler and safer food for many.
Effective tracing, from the field to the plate – Transparency was already an important criterion for customers before the crisis and the COVID-19 health crisis will put even greater emphasis on effective tracing and transparency of the ingredients used. Bridor guarantees full traceability for all of its products. Most materials are clearly labelled (PDO Charentes-Poitou, organic, Label Rouge). And, thanks to Bridor’s end-to-end traceability which includes numbered and labelled batches and tracked pallets, etc. This means all products can be traced back to the source. This application is verified by both national and international bodies.
Production on secure sites – The food and drink industry has always operated under strict safety guidelines, and this has been amplified during the COVID-19 crisis as consumers demand greater scrutiny on health and safety. At Bridor, all sites are certified (IFS and BRC) and audits are carried out over more than 200 days per year. In addition, facilities are automated using cutting-edge technology, including 3D vision sensors, automated lines, mast cranes and storage.
Strict health controls – To ensure all employees are safe to work, strict hygiene and safety conditions have been implemented. For example, a check-list is used for each employee before entering any of Bridor’s premises, including temperature checks, while all employees are required to wear a mask or visor to protect themselves and minimize any risk of contamination. In addition, Bridor employees constantly track potential dangers using tools such as X-rays, metal detectors and pH readings with more than 2,500 products tested every day.
Permanent protection of products – Storage and packaging are also incredibly important to provide a secure and safe supply chain, free from the risk of transmission. Bridor’s supply chain guarantees that all primary packaging comes from suppliers with IFS, BRC or FSSC 22000 certification.
Freezing for optimal food safety quality – Once a product is packaged, conserving its products in optimal safety conditions are an integral part of the Bridor manufacturing process. In addition, Bridor recommends that its products are baked in the oven at 180°C to protect and ensure a healthy and high-quality final product.
Cooperation with retailers and customers – Beyond the heightened health and safety regulations and procedures, the COVID-19 health crisis is driving retailers to go further in their product assortments to meet new consumer demand. To support evolving consumer preferences, Bridor’s qualified technical managers are trained to offer advice on baking, storage and hygiene.
Be attentive to consumers – As Government’s around the world begin to ease lockdown and businesses resume operations, Bridor continues to monitor consumption habits to understand the ongoing impact of the health crisis, and the evolving preferences impacting product lines.