Burger King Launches Meatless Burger in Europe

Burger King

U.S. fast-food giant Burger King recently launched its meatless burger in Europe, more specifically in Ireland, writes LiveKindly. The vegetarian version of the prime “Whopper” hamburger is called the Rebel Whopper and will be added on the menu in 25 countries and 2,500 restaurants, after having been tested in the U.S. and Sweden. The fast food chain is also launching the “Rebel Chicken King” – plant-based “chicken” patty.

The Vegetarian Butcher has produced the soy and wheat protein patties for the new European plant-based Whopper. The Netherlands-based manufacturer was purchased by Unilever back in 2018.

While the UK is not part of the Rebel Whopper’s initial rollout, Burger King has confirmed it will be available at a later date.

The European launch follows the introduction of the meatless Whopper in the U.S. earlier this year. According to the report, Burger King saw its sales increase by 28% in the month after the initial introduction of the burger, featuring the vegan patty made by the Bay Area brand Impossible Foods. Burger King is now trailing three new Impossible Burgers in the U.S., all using Impossible’s plant-based meat.

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