Restaurant giant Burger King is adapting to growing consumer demands for vegetarian/vegan products. The fast-food chain has recently started selling a plant-based burger called the Impossible Whopper – an alternative to the classic Whopper – in select locations around Saint Louis.
The burger – which is supplied by food startup Impossible Foods – features a flame-grilled, plant-based patty topped with tomatoes, fresh lettuce, mayonnaise, ketchup, crunchy pickles, and sliced white onions.
In the press release, Burger King says it is the first coast-to-coast quick-service restaurant to offer the Impossible Foods burger, although the fast food company will be offering the option for a limited time.
According to the manufacturer, the meat-less meal option is made without hormones, antibiotics, cholesterol or artificial flavors. It requires about 75% less water, generates about 87% fewer greenhouse gases, and utilizes around 95% less land than conventional ground beef from cows.
Impossible Foods was founded in 2011 by a Stanford University biochemistry professor and former Howard Hughes Medical Institute investigator.