While last year has been a challenging one for the entire food industry, frozen has come out on top, generating impressive growth which will most likely give a direction for years to come.
Snacks and appetizers have continued to enjoy success as a category, as people had to stay inside and enjoy the not-so-occasional snacking between meals. The same can be said about frozen vegetables, although this segment’s growth was generated more by consumers’ desire to cook and experiment with new recipes. Plant-based again left its mark, bringing more and more people closer to the idea of healthy eating. Another important factor here was the desire to avoid food waste.
Frozen food technology focused on innovation and showcasing new products, with digitalization at its center.
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