Frozen ready meals are complete meals that need no additional ingredients as opposed to other meals. They are an instant, convenient, affordable, and healthy alternative to fresh food.
By Reshma Raut – Jagtap & Amarnath Rajendran, research analysts, MarketsandMarkets Research Pvt. Ltd.
Ready meals consumption is influenced by the changing consumer lifestyles and new product launches by industry players. Given the shelf-life of products, their constant refrigeration keeps them free from microbial and fungal contamination.
The COVID-19 pandemic has had a significant impact on businesses across industries in a very short time, including the frozen food and food supply chain. According to the VP of government and legal affairs at the Global Cold Chain Alliance (GCCA), “companies across the food supply chain are working around the clock to produce, transport, store, and distribute food around the country. The biggest misconception about COVID-19 is that empty grocery shelves are an indicator that there is a shortage of food due to the recent runs on grocery stores; however, these have created short-term disruptions as the supply chain works to catch up and replenish.” Sales of frozen foods, especially frozen ready meals, have increased, as consumers are stockpiling food products. Thus, the sales of frozen ready meals are positively impacted by the outbreak of COVID-19.
Factors driving the growth of the frozen meals market
These can be attributed to the growing con...