Continental Coffee (CCL), a major coffee brand, has introduced its plant-based brand “Continental Greenbird” in India based on market analysis and growth potential. Without sacrificing the flavor of meat, Continental Greenbird gives its customers the ability to make decisions that are environmentally friendly, according to hotelierindia.com.
The idea of plant-based meat was inspired by consumers’ increasing concern for sustainability. The emergence of plant-based meat substitutes is also largely due to the impact of the environment on food preferences and animal welfare. Since plant-based meat is free of trans fat, cholesterol, and other unhealthy fats and is non-GMO, it is also healthier than traditional meat (genetically modified organism).
With this introduction, CCL hopes to connect with the expanding consumer base that is looking for environmentally friendly products and close the gap between meat cravings and guilt-free behavior. With Continental Greenbird, CCL will initially provide four plant-based meat options: mutton-like keema, chicken-like sausage, chicken-like seekh kebab, and nuggets that resemble chicken. Green pea, chickpea, and soya, in the case of keema, are the sources of the plant-based protein used in all of their products. This is done to provide a taste, texture, and flavor that are authentically meat-like. With Continental Greenbird, CCL will now offer consumers meat with the same flavor, feel, and texture.