Central Foods Announces Success of Pizza Bases


As demand for gluten-free products soars, frozen food distributor Central Foods has revealed that if all the 12-inch gluten-free pizza bases it sold in the last year were laid end-to-end it would measure 250 times the height of the Leaning Tower of Pisa. The Northamptonshire-based company, which supplies foodservice outlets across the UK and abroad, reports a growing demand for free-from, vegetarian and vegan items.

“Coeliac UK estimates that there are now over 1.3 million Britons or 3% of British adults following a gluten-free diet. In addition, 8.58 million, or 13%, are avoiding gluten in their diet, so it’s hardly surprising that we are seeing an increase in demand for gluten-free items from foodservice operators such as pubs, restaurants, hotels, coffee shops and other outlets,” said Gordon Lauder, MD of Central Foods. “The gluten-free range that we offer is extensive, including meat products, pizza bases and wraps, cakes, slices and tarts, macarons and desserts. Demand has been growing across the gluten-free range, but it’s noticeable that the gluten-free pizza bases are particularly popular and we’ve sold the equivalent of 250 times the height of the Leaning Tower of Pisa, if we were to lay them end to end.”

Central Foods supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.