Coca-Cola’s Fairlife Launches Lactose-free Ice Cream

Coca-Cola dairy brand Fairlife has partnered with Boardwalk Frozen Treats to release a lactose-free Fairlife Light Ice Cream. The product launch comes after Coca-Cola acquired the remaining stake in Fairlife earlier this year. The ice cream category is worth USD14bn, according to Mintel data cited in a press release.

In a statement, Fairlife said consumer requests through social media and online channels prompted it to investigate branching into the frozen dessert world. The company has posted double-digit growth each year since its launch in 2012, according to Coca-Cola.

The offering comes in seven flavors: vanilla, chocolate, cookies & cream, chocolate peanut butter, double fudge brownie, java chip and mint chip. Each flavor will have between eight and nine grams of protein and 40% less sugar than other ice creams. The Fairlife ultra-filtered light ice cream will be sold for USD4.98 for a 14-ounce container at select retailers nationwide, with future expansion planned for later this year.

“Consumers see ice cream as an indulgent treat. Many are intrigued and excited by frozen dessert options with less sugar but are skeptical that they can also taste good,” David Owens, CEO of Boardwalk Frozen Treats, LLC said. “However, Fairlife is a pioneer in the dairy industry. They have consistently introduced a variety of innovative milk-based products that have nutritional attributes consumers are seeking AND taste great. Our team was eager to work with Fairlife because we knew the new line of light ice creams would be no different. We are proud to be aligned with Fairlife as they make this leap into the world of ice cream, a major milestone for their company.”

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