Entenmann’s Introduces New Line of Ice Cream Treats

The taste of Entenmann’s baked goods can now be enjoyed in its newest form – ice cream novelty treats. The lineup of ice cream sandwiches is inspired by all-time favorite Entenmann’s products such as Original Recipe Chocolate Chip Cookies and Rich Frosted Donuts, according to a press release.

“Entenmann’s is thrilled to expand its portfolio into the freezer aisle and offer consumers a new lineup of ice cream sandwiches inspired by the iconic flavors our fans know and love,” said Alicia Rosas, vp of Innovation at Bimbo Bakeries USA. “We are looking forward to seeing how our fans enjoy these special treats, perfect for any occasion!”

Bimbo Bakeries USA tapped Sorrisa Group Inc. to help develop these never-seen-before frozen treats, which feature six ice cream sandwich flavors inspired by fan-favorite Entenmann’s® baked goods! The assortment includes: Brownie Cookie Salted Caramel Ice Cream Sandwiches; Chocolate Chip Cookie Ice Cream Sandwiches; Chocolate Chip & Brownie Cookie Ice Cream Sandwiches; Chocolatey Glazed Cookie Donut Chocolate Ice Cream Sandwiches; Chocolatey Glazed Cookie Donut Salted Caramel Ice Cream Sandwiches; and Glazed Cookie Donut Ice Cream Sandwiches.

Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Its team of 20,000+ US associates operates more than 50 manufacturing locations in the United States.

Find out more at: https://www.bimbobakeriesusa.com/