Latvian dairy producer Food Union announced an expansion of popular brands Ekselence, Pols, and Lakto as exports into three East Asian markets – Hong Kong, Singapore and Taiwan have reached 125 tons and should reach 270 tons by the end of the year.
Food Union exports to East Asia gradually increased towards the end of 2019 and peaked in June 2020 as Food Union entered Taiwan. The majority of the export products are made in Food Union’s central plant JSC Rīgas piena kombināts and a smaller percentage are produced in Estonia’s Premia TKHplant. Food Union products are sold in various East Asian store chains, cafés and offices. The company’s market strategy in China combines their knowledge of the region’s culture, consumer behaviors, and FMCG market demands.
“We remain focused on growing new markets and developing dynamic distribution for our high-quality ice cream products. We have found that customers in Asian markets seek out the same high-quality products from trusted European dairy producers. We are paving roads into new markets by placing popular Latvian and Estonian brands in strong, respected Asian retail chains. Our goal is to increase exports to these markets, and next year we plan to expand into two additional East Asian regions,” Normunds Staņēvičs, Food Union CEO in Europe said.