According to a report by Technavio, the global frozen breakfast foods market might witness substantial growth of about USD2.34bn between 2024 and 2028.
The market is expected to surge upwards, above 8.09% CAGR, as product launches increase and there are more private-label brands.
Frozen breakfast food private-label products have been a major growth driver for food retailers across the globe. On the other hand, players like Tesco and Alibaba are leveraging this opportunity by selling various frozen breakfast products under their brand names.
For instance, Tesco All Day Breakfast 350G and Alibaba’s Fresh Frozen Donuts and Gourmet Blueberries are sold under their respective brands to attract customers in search of affordable, yet convenient, options for breakfast.
Frozen burritos, waffles, pancakes, sausage rolls, and breakfast sandwiches are some of the in-demand frozen breakfast foods. In fact, it is because growing numbers of convenience stores and specialist retailers are increasingly stocking more of these quick meals for health-oriented busy people.
Apart from added focus on improving the nutritive value of pre-cooked products, the companies are working toward clean labels and eco-friendly packaging. The industry is also witnessing developments in flash freezing and under-vacuum techniques to appeal to freshness perception among consumers.
This is further being augmented by the rise of e-commerce and online grocery delivery platforms that make it rather easier for consumers to access a wide array of frozen breakfast options. This quite corresponds with the evolution of demand for convenient, ready-to-consume meals in today’s fast-moving world.
Therefore, the frozen breakfast food market is likely to continue changing with the times and meet the increasing demand of consumers for quick, nutritious, and diverse breakfast options to further establish its position as one of the most sought-after segments within the global food industry.
Find out more at: https://www.technavio.com/