Frozen Potatoes: A Simple Ingredient, A Myriad of Options

The study of a single ingredient such as the potato enables a quick look around of the new innovative offer on the frozen food market. This innovative offer is structured around some general trends meeting consumer expectations and stimulating very specific ways to innovate. How do frozen food manufacturers innovate to respond to their customers’ needs with the launch of mass-market products?
Beyond the need to feed oneself, food is, above all, a responsible enjoyment which is our customers’ primary expectation and which integrates various facets.
The more sophisticated the better
Sophistication is the first facet of enjoyment. It is a sign that consumers are searching for high            value-added products at all the levels of the product “mix”: sophisticated recipes, use of rare or valuable ingredients, traditional methods of manufacture and of a less industrial character, and even products with more elaborate packaging.
As food ingredients, potatoes can bring innovation despite being a rather common food: in Norway, the manufacturer Findus launches, with its “Findus Farm” range, a premium purée made of selected potatoes and vegetables (such as turnips and rutabagas).
Similarly, Picard, in France, focuses on a special manufacturing process for turning potatoes to account with its “Inédits” product range: potatoes are cut in thin slices, delicately cooked to retain the crispness and creaminess of the ingredient and then presented in the shape of roset...

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